Recently, someone noted how Amazon has changed its category title from “Mormonism” to “Church of Jesus Christ of Latter-day Saints.” This was, of course, in response to LDS leaders’ request that we phase out the use of the term “Mormon” when referring to the faith, its members, and particularly the institution. (See this excellent podcast discussion on the topic.) I’ve tweeted about this broader name dilemma in the past—see here for the academic context, and here for the cultural issues—but this particular twist raises another point: it further marginalizes religious traditions that trace their heritage to Joseph Smith but are not the LDS Church. That is, Amazon’s “Mormonism” category used to include books on various schisms and figures outside the mainstream, but now they are pushed aside into a different, and profoundly smaller grouping. Given Amazon’s various digital tools, especially the “suggested books,” I worry this will lead to fewer people being exposed to excellent scholarship.
This topic has been at the forefront of my mind because I had the privilege of participating in an author-meets-critics roundtable at the Mormon History Association conference on Daniel Stone’s recent book, William Bickerton: Forgotten Latter Day Prophet (Signature Books, 2018). Below I’m pasting the final portion of my remarks, which aim directly at why it is important to study figures like Bickerton, and why I’m nervous about any policy, approach, or digital algorithm that marginalizes non-LDS movements.